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en•gauge

Plug into the Matrix

winter 2002

Maximizing Matrix

Tools for ASMs

Setting the Standard

Center of Success

Everyone Wins

©2002 Toyota Motor Sales, U.S.A., Inc. Toyota en•gauge magazine is published quarterly for Toyota dealership professionals by Parts and Service Marketing,Toyota Customer Services of Toyota Motor Sales, U.S.A., Inc. Address correspondence and inquiries to: en•gauge, Toyota Motor Sales, U.S.A., Inc., 19001 S. Western Ave., H210, Torrance, CA 90509-2991 or e-mail en-gauge@toyota.com

University of Toyota mission—focus on continuously improving associate and dealer performance through lifelong learning.

Customer-Focused Lifelong Learning

Each new model introduction opens the door of opportunity for building relationships with a new generation of Toyota customers. Accordingly, the imminent launch of the 2003 Matrix

underscores the importance of ensuring that every Toyota associate has the skills to address the many needs of our customers.

A new model launch also points to our University of Toyota mission, which focuses on continuously improving associate and dealer performance through lifelong learning. To achieve this mission, we provide learning that addresses business needs, measures results, supports individual growth and is accessible. The key to each of these learning elements is providing all students with exceptional value for time spent in the classroom. That value is derived from supplying new skills that can be taken back and used at your dealership. These skills improve how you do your job as well as enhance your ability to understand and address the many needs of your customers.

This issue of en•gauge features three new one-day ASM courses, each with a distinct customer focus in approaching specific steps of the service process. To ensure this customer focus and meet the distinctive educational needs of ASMs, the courses were developed with input from Toyota customers, dealer associates and field personnel. Each course emphasizes relevant ASM skills such as: interpersonal, organizational/time management, communications and customerfocused selling.

The bottom line is that education provides ASMs with tools that make their job easier to do and more rewarding. Improving the ASM’s efficiency and productivity also improves the entire service process, which

enhances the customer’s experience and

increases overall customer satisfaction. Bryan Bergsteinsson I urge all ASMs to take advantage of

these new opportunities to hone your skills and develop your talents. And I encourage every Toyota associate to renew your personal commitment to continued professional growth through lifelong learning. Whether it’s improving our skills through

a new course or the lessons that can be learned from each new customer who walks through the door, lifelong learning is something we should all be thinking about—and

can benefit from on a daily basis.

Bryan Bergsteinsson

Group Vice President,

University of Toyota

Brimming with interior function and flexibility including a front power outlet—Matrix adapts with ease to owners active lifestyles.

Motor Sales, U.S.A., Inc. “Forty-seven percent of buyers will be young families wanting the affordable utility offered by our standard grade. We anticipate another forty-four percent of buyers to select the more expressive, well-appointed Matrix XR, which targets young couples who lead an active lifestyle and want a vehicle that reflects their personality.”

The sportiest of the Matrix models, the XRS grade, is expected to attract a significantly larger percentage of singles and males than the other two grades. With a more spirited, aerodynamic appearance, it features color-keyed front/rear spoilers and side rocker panels, groundeffects styling, and 17-inch wheels and tires. Definitely trendsetting and a head-turner, the XRS is targeted to entice approximately nine percent of Matrix buyers with its fun-to-drive, powerful personality.

Beyond the broad array of emotions, images and personalities presented by the trio of model grades, this versatile vehicle offers buyers even more opportunities to select the Matrix configuration that suits them best. For example, the standard and

XR grades will be offered with a choice of either front-or four-wheel drive; and either a five-speed manual or electronically controlled automatic four-speed transmission.

The standard Matrix engine is the 130-horsepower four-cylinder found in the Corolla, featuring Toyota’s VVT-i (Variable Valve Timing with intelligence) technology and Ultra Low Emission Vehicle (ULEV) certification. The front-wheel drive Matrix XRS shares the same six-speed manual transmission and VVTL-i (Variable Valve Timing and Lift with intelligence) engine that’s in the Celica GT-S, producing 180 horsepower at 7,600 rpm and 130 lb.-ft. of torque at 6,800 rpm.

> The Dimensions:

2003 Matrix

“The Matrix also establishes a strong Web presence on interactive music-oriented sites,” continues Higgins. “The sites include a virtually seamless interface to our music/video mixer site, helping to increase awareness and capture consumer contact information. Street marketing teams dispatched to locations like concerts, clubs and college campuses further enhance awareness, where we can distribute Matrix information and our Web address. We also ran a high action pre-launch commercial announcing Matrix on 6,000 theater screens across the country, again with a goal of driving people to our Web site.”

In addition, Matrix was the official vehicle for the 2001 Gravity Games in Providence, Rhode Island. This year’s event featured 250 athletes from 17

countries, competing in 16 extreme events including street luge, wakeboarding, downhill skateboarding and freestyle motocross. Toyota’s event presence included on-site access to the Matrix micro-site. Moreover, an edited version of the Matrix theater video was featured on NBC broadcasts of the Gravity Games.

If you happen to pick up a copy of the Sport Compact Car magazine this month, you’ll find Matrix—in all its modified splendor—on the cover. This decidedly accessorized Matrix was on display at the fall SEMA (Specialty Equipment Manufacturer’s Association) Convention in Las Vegas, Nevada. Look to the article, “Maximizing Matrix,” for available accessories and features of the Matrix. e

Distinctive and

futuristic, the

interior and

exterior design

of the Matrix

projects an

unquestionably

youthful image.

2 0 0 3 T O Y O T A M A T R I X

Maximizing

Matrix

Built for active lifestyles, the Matrix is remarkably versatile with many exciting accessory options to choose from. It’s an entirely new breed of vehicle that combines sleek styling with multipurpose functionality and is customizable to individual tastes. In other words, the Matrix is whatever you want it to be.

Attention sales consultants, ASMs and parts specialists: The Matrix’ rear cargo area was specifically designed to accommodate a variety of accessories that complement the active lifestyles of young Matrix buyers. Take a look!

THE MATRIX TRACK SYSTEM

The new Track System was developed especially for the Matrix and offers a wide array of opportunities for accessorizing. Special tracks span the floor of the cargo area and travel up the back of the rear seats. When the rear seats are folded flat, the tracks are also flat, maximizing the vehicle’s cargo area and utility. Tie-down knobs ease the transition from one accessory configuration to another. Available accessories include:

•Cargo Net. Don’t you hate it when your stuff rolls around while you’re driving? The Cargo Net is your answer—it’s easy to install and even easier to use.

•Rear Seat Storage Bag with First Aid Kit. Saddlebag storage pockets attach to the back of the rear seats. One side comes with a Toyota first aid kit. The other large pocket provides additional storage. It attaches to the Matrix Track System for ease of installation.

•Pet Screen.* Perfect for those days when you want to keep Fido in his seat, this screen attaches to the Matrix Track System for easy installation.

•Removable Tailgate Table.* This multifunctional platform can be used in the vehicle as a cargo tray attached to the Matrix Track System, allowing it to slide in and out for assistance in loading or unloading (100 lb. capacity). The cargo tray has built-in tie down knobs and spider net to keep your valuables in place while driving. It converts into a table; simply remove the

tray and attach the legs. In seconds you have a table with four built-in drink holders.

It’s perfect for picnics, tailgating, hobbies and anything else

you can think of.

Note:* Additional accessories are being explored to take advantage of the Matrix Track System and

may differ from pictured.

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Руководство по эксплуатации, техобслуживанию и ремонту Toyota Corolla Matrix
Operation, Maintenance and Repair Manual Toyota Corolla Matrix

Скачать документацию Toyota Corolla Matrix
Download the documentation of Toyota Corolla Matrix